Congrats on the movement ahead guys and happy belated SysAdminDay to ya =)

J

http://cdn.domain.com/c3131

But ultimately its up to you. Ive said my piece.

Many thanks for the passion on this topic.

May be I was not clear. I apologize. The brand is Rackspace. which has been an established, trusted, and respected brand for 10 years.

We are one of the three divisions of Rackspace.

-Rackspace Managed Hosting
-Rackspace Email and Aps
-Rackspace Cloud

Thanks for the great feedback again.

You need to understand that buzz words come and go and adapting to new buzz words is a part of staying relevant. Changing your brand for the sake of staying current is a good idea, except that you were building a lot equity in the name Mosso. The name Mosso itself says nothing of clouds or racks or internet or even servers. But Mosso did say all of that by providing a solid, reputable history. In a couple years there will be another buzz word to describe how computers and servers work. Will you change the name again when that happens? I hope not.

You should be building a brand based on customers comfort. Your tag line can change, Mosso – Cloud Space Internet Computer Server Farm Company . I think you are deviating from a service you had delivered before.

A change of name means to me that there was something wrong with the company, instability. I knew and understood that mosso was a good company, i know people that had nothing but good things to say about you. But now I dont know if you are the same company. Are you a fly-by-night operation that will take my money change your name and re-appear only to do the same?

I hope i didnt ramble to long and that I made some semblance of a point.

Thank you for your comments.

I can honestly say that we debated your same points for months before making the decision to move to the Rackspace Cloud brand from Mosso. I personally was on both sides of this debate at different times. I hear you, and would love to talk to you about it one on one if you like. Shoot me an email at emil.sayegh@rackspace.com.

Computing is changing quickly, and many customers are migrating from dedicated to Cloud or will be mixing and matching Cloud and Dedicated solutions. What we found was that customers wanted to feel the comfort of a single brand.

The decision to move under the Rackspace brand umbrella was to signal to our customers, that the Cloud was part of the Rackspace family, and stands for the same principles that Rackspace stands for. We are determined, and committed to provide a fanatical experience in the Cloud, as in traditional hosting.

As far as culture and community, I can assure you entrepreneurship and innovation are alive and well in the cloud group. We are part of the greater Rackspace family, and hold the same values. However, we also are a tightly knit group solely focused on the Cloud community and meeting the needs and requirements of Cloud Customers. From Development, to operations, to support, to sales, to marketing, we all are dedicated to no other focus other than our Cloud customers. This is very important, as it allows the entrepreneurial and innovative spirit to flourish.

if you sense we are deviating from the service we had delivered before the brand name change, please do not hesitate to let us know.

I really appreciate all your comments, and thoughts. I hope this helps.

Sincerely,

Emil Sayegh
General Manager
The Rackspace Cloud

Maybe nothing changes on the backend, but to me it’s signaling “Okay your fun startup, innovative phase is over, now it’s time to become part of the borg and make us some money!”

IMHO Mosso will be missed.

http://cdn.cloudfiles.mosso.com/c3131/

Very soon the new CDN URL’s will be of the form:

http://c0003131.cdn.cloudfiles.rackspacecloud.com/

Not only will this change reflect our brand change, but it will also introduce a benefit to customers that require serving Objects from the root-path of the URL (such as a crossdomain.xml file).

All old URL’s will continue to work so customers do not need to worry about making any changes.

-ej